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Iceberg NewsTrustworthy News for the Next Generation
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Cassandra AIDesigning a Proptech Product across B2B, B2C and Ops
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SolventMarketplace App for Solar Energy
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Cabify - Metropolis UndergroundMarketing & Comms Challenge

Six engagements where the decision mattered more than the screen.

It's not everything I've done in four years. It's what best shows how I work — and who it works for.

Each case is written in the same order it happened: the real problem (not the brief), the strategic decision that changed course, and the result the team walked away with. If you only have three minutes, read the problems. If you have ten, read one in full.

What's not on this page.

I've worked with other teams who prefer to stay out of the spotlight — pre-seeds in stealth, founders building quietly, internal products at larger companies. If your project calls for discretion, that's my default mode too.

If you're here...

You're probably wondering whether your project is a fit.

The fastest way to find out isn't reading another case. It's sending me a line with the problem in your own words. On a 30-minute call I'll tell you whether I can help — and if I can't, I'll tell you who can.