If you want someone who understands your business and helps you design your product to extract maximum value across horizons 1, 2 and 3, keep reading.
I combine discovery and research with a dual audit — UX and strategy — to review the experience, the business model and the competition. I define the problems (usability ones included) and spot strategic opportunities, leaving you a clear map of priorities to move forward without wasted work.
I design the system and interface that aligns incentives between users and the business, with simple, scalable solutions built to grow across horizons 1, 2 and 3. I build from scratch or redesign what you already have to improve your conversion. I adapt delivery to your stack — from Figma to front-end code.
I build the design system that turns your product into a coherent whole, letting you ship new interface decisions with maximum agility, full control and agentic integration.
I work alongside founders as a design, strategy and build partner: we define the roadmap, prioritize and make decisions with a business lens. I take it all the way, from discovery to implementation. Design as a growth lever, not a cost — with the involvement of someone on the inside and the perspective of someone on the outside.
If this resonates...
If you're building something where complexity refuses to be tamed — an AI product that's hard to explain, a SaaS growing faster than its UX, an MVP you don't know where to crack open — write to me.
We always start with a free 30-minute call. If after that call I don't think I can help you, I'll say so and point you to someone who can.