Services

Four ways to work together. All of them start with the problem, not the screen.

What changes is the scope, the duration and how deep I embed in your team: from a one-off diagnosis to working alongside you as one more member. But they all start from the same place — understanding what needs solving before proposing how.

If after reading them you’re still not sure which one fits, book the call: that question also gets answered in 30 minutes.

Product Discovery & Audit

I combine discovery and research with a dual audit — UX and strategy — to review the experience, the business model and the competition. I define the problems (usability ones included) and spot strategic opportunities, leaving you a clear map of priorities to move forward without wasted work.

End-to-end Product Design

I design the system and interface that aligns incentives between users and the business, with simple, scalable solutions built to grow across horizons 1, 2 and 3. I build from scratch or redesign what you already have to improve your conversion. I adapt delivery to your stack — from Figma to front-end code.

Dev-ready Design System

I build the design system that turns your product into a coherent whole, letting you ship new interface decisions with maximum agility, full control and agentic integration.

Fractional Design Partner

I work alongside founders as a design, strategy and build partner: we define the roadmap, prioritize and make decisions with a business lens. I take it all the way, from discovery to implementation. Design as a growth lever, not a cost — with the involvement of someone on the inside and the perspective of someone on the outside.

What they have in common.

All four engagements start with the same 30-minute call and follow the same principles — the ones on the approach page. What changes is how long I stay with you.

If you're not sure which one fits...

That's also a good reason to write to me.

Half the calls I take start with "I don't know if I need an audit or a redesign". That question gets answered in 30 minutes. If after the call the right fit is a retainer, I'll say that too.