Rebuilding the identity and taking it everywhere: platform, deck and web
PhotoILike generates real-estate listings with AI: it sorts and enhances the photos, writes the copy and leaves the listing ready in minutes. The brief had two fronts: rebuild the visual identity and the branding, and design AutoAd from scratch — the flow the user themselves uses to create their listings — all the way to a prototype. The new identity was applied across the board: platform, sales deck, web and a demo video. Two sprints between 2024 and 2025.
0 → 1
AutoAd, designed from scratch: journeys, flows, UI and prototype
2 sprints
Between 2024 and 2025, across two scoped phases of work
1 system
One identity applied to platform, sales deck, web and video
The brief
PhotoILike is an AI tool for the real-estate sector: from the photos of a property, it sorts and enhances the images automatically and generates the listing copy in several languages, ready to publish.
The brief was broad, with two fronts. One: rebuild the visual identity and the branding, and apply them to every piece the company sells and operates with — its platform, its sales deck and its web. Two: design AutoAd from scratch, the flow the user themselves uses to create their listings, and take it all the way to a prototype. I worked as the sole designer, across two sprints between 2024 and 2025.
The order of the work was set by the business itself: first the platform, then the corporate deck and finally the full web.
AutoAd, from scratch
AutoAd didn't exist as a designed product: it had to be built from scratch, journeys included, and taken all the way to a navigable prototype. It's the flow that guides the person from the photos to the listing: what they want to do (sell or rent), where the property is, which language they want the listing in and what the property is like.
From there the AI takes over: the photos are sorted and enhanced automatically — with filters like the light of a sunny day — and the listing comes out with its copy generated, ready to download or export.
I designed the full flow on desktop and mobile: same questions, same progression, adapting the density of each step to the screen.
The sales deck
The second piece was the sales deck: the material PhotoILike uses to present itself to agencies and professionals in the sector. The new identity had to carry the argument — from the problem (poorly presented listings that lose opportunities) to the all-in-one solution and its modules.
The web
The final phase was the full web, the product's public face: the same visual system as the platform and the deck, applied to the page PhotoILike uses to capture demos.
The demo video
Beyond the three pieces of the brief, I produced a demo video of the product: from taking a few photos on your phone to having the listing published, told through the platform's modules.
Design note
When an identity has to live in a platform, a deck and a web all at once, the real work isn't drawing it: it's making it survive the change of context without losing the thread. That was the brief, and that was the measuring stick.
Design note
