We were looking for a designer to improve our website and ended up gaining a lot of clarity in our roadmap. In the first weeks of work he helped us prioritise which features to build for our new line of business and which to drop. The result reached users faster and better designed. I didn’t hire a designer, I hired judgement.
Your product isn’t what you say it is.
It’s what everyone else says it is.
A product is worth the problem it solves and how the pieces that make it work fit together: the model, the data, the incentives, the people. That layer is what decides whether something is going to work — and it’s the one I work on first.
I work on the problem
before the final output.
If it passes through my hands,
it’s my responsibility.
Before being a designer,
I’m a researcher.
